| WEB SITE DESIGN QUESTIONS:
What is web page site design?
A web page is a single page within a web site, at any one time you
are looking at one page. The web site is the whole site –
a group of pages. The design of a page or site is the process through
which we create an interesting and attractive looking site which
is easy and intuitive to use and allows a user to find the information
that they are looking for quickly.
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What is HTML?
Hyper Text Markup Language – this is just the language used
by Internet Browsers such as Internet Explorer to translate the
code that computer uses into web pages and visual elements that
humans can see on their computer screens.
HTML is the language that all web pages are written in. The search
engine spiders only read the written content on a page and what
is written within the HTML code that makes up a page to award high
result rankings.
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How can I choose a web design and marketing company that's
right for my business?
Look for web design and marketing company with attention to detail
that should be customer focused and provide all associated web site
design services. There are many things to look out for:
- Using automated software to submit URL's (web site addresses)
to search engines is frowned upon by some of the larger search engines
and so should be avoided whenever possible.
- Search engines use an algorithm to assess the value and ranking
for your web site. This algorithm is based upon a multiple of the
figure gained by assessing the HTML of your site and evaluating
it for the number of times that key words appear. Should this initial
figure be low, your final ranking will be low. Therefore, without
optimising your HTML, search engine submission will generate some
traffic, but only a fraction of that which it would generate if
part of a full online marketing campaign.
Our design is built using strong usability principles which means
that as well as being a quality web design company the finished
site will be intuitive and product focused. Our business, web page
design, puts the product first.
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Can my web page design use an existing internet marketing
plan as part of the design process?
An internet marketing solution is only one part of an overall business
marketing campaign. We can tailor any web design graphics needs
you may have to fit in with your marketing strategy.
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Do I have to be in the same geographical position as the
company who design and optimise my site?
No. We can design and optimise a site for anyone in the world.
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SEARCH ENGINE OPTIMISATION AND INTERNET
MARKETING QUESTIONS:
How is search engine optimisation Uk different from say,
search engine optimisation Australia or search engine optimisation
new zealand?
Basically search engine optimisation is global, although it can
be targeted specifically to certain areas. Web design and marketing
go hand in hand during the development of the project and can both
consider region specific elements.
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What is a keyword and how is it different from a key term
or key phrase?
A keyword is a word taken from your HTML that is used by the search
engines to identify the purpose or subject of your web site.
Keywords are entered by people looking for web sites via search
engines. For example, if you were looking for web design online
you might enter the key word ‘design’ into a search
engine. The more specific a key term, the more specific the results
will be - e.g., if you are looking for web design in Australia,
entering the key words ‘web+design+australia’ will provide
results specifically for that phrase.
These words are either submitted to search engines or are gathered
by the automated software used by search engines to read the sites
around the internet.
A key term or key phrase is simply a string of words that the search
engine sees as if it were a single word e.g. “search engine
optimisation”. These are vital to a search engine optimisation
campaign as they can generate targeted traffic and attract visitors
who are searching for terms that few sites are competing for.
Key terms are very important in Pay Per Click campaigns.
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How can I find a quality search engine optimisation firm
which will provide an internet marketing solution tailored to my
needs?
Look for one which considers optimisation in web page site design
as this is crucial in a thorough optimisation campaign. Also ensure
that they are prepared to discuss with you what you actually want.
Tailored packages are infinitely more effective than off-the-shelf
packages.
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There are many companies claiming to provide “guaranteed
search engine optimisation” what does this mean?
The phrase “guaranteed search engine optimisation”
is often used by companies to describe the process rather than the
result, it's easy to guarantee the campaign, but not the visitors.
There is always room for improvement in search engine rankings.
With web design and development a partnership is required to achieve
results. We use a client specific combination of techniques as part
of our internet marketing solution to generate a high volume of
targeted visitors.
Our web site design services have brought clients from Scotland
to NZ.
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What is a Meta tag?
Meta information means "information about information."
In HTML, meta tags describe the content of the document in which
they're written.
The META TAGS commonly used are called “title”, “keywords”
and “description”.
Meta tags are used primarily by indexing and searching tools in
order to sort and classify Web pages. One way to help your document
show up more frequently in search engines and directories is to
use the META TAGS to set key terms that will pull up your site when
someone does a search for those words.
What is a PPC (Pay Per Click) campaign?
This is the terminology used for bidding on a key term with a PPC
search engine account. With this account you create a sponsored
listing (or advert) which will appear if a user searches for a key
term that you have associated with the listing.
You will pay a pre-determined amount each time someone clicks on
your advert. The bidding price of each search term is determined
by demand, generic search terms generally cost more than precise
highly targeted search terms. Highly targeted search terms drive
lower amounts of traffic but result in a higher ROI (return on investment).
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What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is the collective term for preparing
a web page or site to drive more traffic to a web site, by making
it more search engine friendly. By including keywords in the appropriate
location and density you improve your chances of being listed above
your competition in search engine results.
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What is Search Engine Marketing?
Search Engine Marketing is the collective term for driving more
traffic to a web site by improving online exposure.
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What is Traffic?
The term “traffic” refers to the number of visitors
to a site or how many ‘hits’ a site receives over a
given period.
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LOGO DESIGN QUESTIONS:
Should my corporate logo design or small business logo design be
done as part of my internet marketing plan?
A logo design company need not consider internet marketing as part
of their remit. Corporate logo or sports logo design can be included
in your package with BlooDoo Wed Design and Internet Marketing but
need not be part on an online marketing campaign.
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SEARCH ENGINE AND DIRECTORY
QUESTIONS:
What is a Search Engine?
A Search Engine is a database of results. This database is searchable
using a web site such as Google. These results have been gathered
by the Search Engine spider (automatic software) which trawls the
WWW looking for sites to add to it's listings. The search engine
will rank the gathered results using an algorithm which considers
keyword inclusion to determine their position.
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What is a Directory?
A directory is a service where sites are reviewed manually by an
individual who looks at your site for content and subject matter
and ranks it accordingly. Directories usually structure information
by category where search engines simply search a database of sites
by key term.
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What is a Metacrawler?
Metacrawlers query all the main search engines simultaneously to
attain results. The main metacrawlers are Metacrawler and Dogpile,
which are the two largest on the net.
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What is a Robot?
These are the programs that are used by Search Engines for indexing
the web and gathering the HTML information that is on your web page.
Also known as a “spiders” or “crawlers”,
they crawl the web following links between web pages. This is why
it is essential that all your web pages link to each other. Link
structure is a very important factor in search engine optimisation
and site design.
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